The success of China-focused intimate lines are helping to change attitudes. Frisbee’s influx of new players like Gen-Z girls and influencers outfitted in Lululemon yoga-wear often face negative reactions and unwarranted labels such as ' frisbee socialite (飞盘媛)' for posing in their outfits as they play. Women who wear these outfits on the street are facing negative comments too.

Propelled by this shift in attitude, previously niche activities like yoga, skateboarding, glamping, cycling, and frisbee have swelled in popularity China’s athleisure market has followed.Īctivewear previously frowned upon as too tight or revealing like leggings, yoga clothes, and fitted sports tops are now being seen in gyms, posts, and on the street too.Ĭhinese fitness KOL 秋姨ChillCool has faced criticism online for her choice of workout outfits. In recent years, the pivot towards exercise for holistic enjoyment, wellness, and overall health has led to a 'feeling-good over looking-good' ethos for many of China’s Gen Z and millennials. “When people think about sports, it’s generally running, fitness, weights… hardcore sports, with the purpose of the activity geared more towards outside appearance - gaining muscles, losing weight,” says Yilia Wu, PR Manager of loungewear and intimates brand Neiwai. Before this current wave, citizens had a different understanding of the sector. Photo: Weibo is among the millions of young Chinese prioritizing a “health-and-wellness” mindset when it comes to the fitness craze and outdoor sports market that has recently gone mainstream in China. Fashion KOL shares her workout looks with 3.5 million followers.

Econd kin athletic wear